Marketing for professional services
Where to find customers, what to post, and simple ways to turn followers into customers — with a free 30-day plan.
The best platforms in Canada
Google Business Profile
When people nearby search for what you sell, a complete, free profile puts you on the map — with your hours, photos and reviews.
- Claim (or create) your free profile and verify it
- Fill in your category, hours, services, website and 10+ photos
- Ask your five happiest customers for a review this week
How often: One update a week, and a reply to every review.
If you sell to other businesses, LinkedIn is where the decision-makers are — and useful posts build trust before the first call.
- Rewrite your headline: who you help, and how
- Add your website and a clear way to contact you
- Post twice a week and comment on five potential clients’ posts
How often: Two posts a week.
Email & text list
Your list is yours — no algorithm decides who sees it. A short monthly message with an offer brings past customers back.
- Add a sign-up box to your website (offer something small for joining)
- Ask permission to email or text at checkout
- Send your first short update this month
How often: One or two messages a month.
Nextdoor
Neighbours ask each other for local services, food and repair recommendations on Nextdoor — a mention there is gold.
- Claim your free Nextdoor business page
- Ask happy local customers to recommend you
- Share one neighbourhood offer this month
How often: 1–2 posts a month; reply to every mention.
In the United States
Start with Google Business Profile, LinkedIn, Email & text list.
In Nigeria
Start with Google Business Profile, LinkedIn, WhatsApp Business.
Post ideas
- Answers to common client questions
- Case studies with real results
- A short explainer of how you work
- Industry news with your own take
A 30-day plan
Week 1
- Google Business Profile: claim (or create) your free profile and verify it
- Google Business Profile: fill in your category, hours, services, website and 10+ photos
- LinkedIn: rewrite your headline: who you help, and how
- Put the same name, phone number and website link on every profile
Week 2
- LinkedIn: add your website and a clear way to contact you
- Email & text list: add a sign-up box to your website (offer something small for joining)
- Post idea for Google Business Profile: answers to common client questions
- Ask five happy customers for a Google review — send them the direct link
Week 3
- Reply to every comment and message within an hour during opening hours
- Run one simple offer for new customers, with an end date
- Google Business Profile: ask your five happiest customers for a review this week
- Post idea for LinkedIn: case studies with real results
Week 4
- Look back: which posts brought messages, calls or sales? Do more of those
- Message three people who asked about prices but didn’t buy
- Plan next month’s posts in one sitting