Marketing for courier & logistics

Where to find customers, what to post, and simple ways to turn followers into customers — with a free 30-day plan.

The best platforms in Canada

LinkedIn

If you sell to other businesses, LinkedIn is where the decision-makers are — and useful posts build trust before the first call.

  • Rewrite your headline: who you help, and how
  • Add your website and a clear way to contact you
  • Post twice a week and comment on five potential clients’ posts

How often: Two posts a week.

Google Business Profile

When people nearby search for what you sell, a complete, free profile puts you on the map — with your hours, photos and reviews.

  • Claim (or create) your free profile and verify it
  • Fill in your category, hours, services, website and 10+ photos
  • Ask your five happiest customers for a review this week

How often: One update a week, and a reply to every review.

Facebook

Many families and older customers still look for local businesses, events and recommendations on Facebook.

  • Create a Page with your hours, phone, website and photos
  • Join three local community groups — and be helpful first
  • Ask happy customers to recommend you on your Page

How often: 2–3 posts a week; check your groups daily.

Instagram

People browse food, beauty, fashion, homes and events on Instagram before they buy, and Reels reach people who don’t follow you yet.

  • Switch to a free professional account
  • Write a one-line bio — what you sell, where — and add your website link
  • Post three Reels this week and answer every comment and DM

How often: 3–4 Reels a week, plus Stories most days.

In the United States

Start with LinkedIn, Google Business Profile, Facebook.

In Nigeria

Start with WhatsApp Business, LinkedIn, Facebook.

Post ideas

  • A map of where you deliver
  • On-time stats and client testimonials
  • How to book a pickup, step by step
  • Case studies for business clients

A 30-day plan

Week 1

  • LinkedIn: rewrite your headline: who you help, and how
  • LinkedIn: add your website and a clear way to contact you
  • Google Business Profile: claim (or create) your free profile and verify it
  • Put the same name, phone number and website link on every profile

Week 2

  • Google Business Profile: fill in your category, hours, services, website and 10+ photos
  • Facebook: create a Page with your hours, phone, website and photos
  • Post idea for LinkedIn: a map of where you deliver
  • Ask five happy customers for a Google review — send them the direct link

Week 3

  • Reply to every comment and message within an hour during opening hours
  • Run one simple offer for new customers, with an end date
  • LinkedIn: post twice a week and comment on five potential clients’ posts
  • Post idea for Google Business Profile: on-time stats and client testimonials

Week 4

  • Look back: which posts brought messages, calls or sales? Do more of those
  • Message three people who asked about prices but didn’t buy
  • Plan next month’s posts in one sitting

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